Archive for the 'Corporate' Category

Powerful advertising on a Hot Air Balloon

Companies spend hundreds of thousands of pounds advertising in an effort to increase sales of their products or services. Traditional outlets are well known, but increasingly advertising campaigners are turning toward Hot Air Balloons to draw attention to their clients.

If you have seen the launch or landing of a Hot Air Balloon, you will have been amongst the crowd of onlookers which can be around 6000 or so at a fete, or up to 60,000 at major agricultural shows, which if featured on television could be millions.

Balloons over Britain have provided facilities for companies to advertise on balloons, even helped them to but their own Hot Air Balloon in a distinctive shape or logo. Owning your own Hot Air Balloon gives you the tool to provide entertainment packages for clients, journalists and as staff incentives. The Hot Air Balloon is now regarded as the most powerful incentive tool in Aviation History.

How are Hot Air Balloons used?

We see them floating in the air and painting pictures with their differing shapes and vibrant colours, hot air balloons have a magical attraction to all who see them, but even more so for those of us who have made that hot air balloon ride for the first, or in the experience of Balloons over Britain, many repeat flights through their 70 local operators.

When they are not carrying fare paying passengers, what are hot air balloons used for? Apart from pleasure rides balloons are used for a number of different reasons, business advertisements, sports and some people even choose to get married on board them! You can choose this unusual but romantic way to get married. Companies use them as a means of rewarding their employees or as an incentive to increase sales or production. A major use now has to be as a means of advertising their products, so may decide to have a special shaped balloon envelope made for them, or they can just simply advertise on the side of a typical hot air balloon envelope. You never know, when you book your flight you could be flying in one of these hot air balloons shaped like a bottle!

A long lasting corporate advertisment

Giving a balloon flight gift voucher makes the perfect corporate gift, it is not a gift that recognises age barriers or gender, so you will be safe in the knowledge that your gift will be acceptable whatever the age or sex of the person lucky enough to receive it.

Your customers are extremely important to you, as well as your current and future sales growth. You will know better than anyone that today’s market place is a tough one, we feel sure that you would agree that a small investment that keeps your customers with you is worth every penny.

The bottle of whisky that we have all given or received is more than acceptable, but a flight in a Hot Air Balloon lives on. It is a gift that continues to live on long after the flight has taken place, photographs will be passed around the office or amongst friends and your company’s name will be spoken many times long after the gift was given. Because Balloons over Britain operate all over the country, it does not matter from where your supplier operates.

The Power of Corporate Branding

Having your corporate logo image or colours on a hot air balloon is one of the most cost effective ways of reaching thousands of potential customers, far lower than other forms of media advertising, not just the many who may see the balloon, but the extensive coverage that it can attract to editorial and television. We know that the launch or landing of a Hot Air Balloon will always attract a big audience and this could be many thousands, particularly if it is a major event or festival and this does not include the millions that may see it on a television report.

Hot Air Balloon Flights consistently fall into the top ten of things people most want to do and your company could play a big part in this innovative, attention grabbing, leisure activity. Not only will you gain in publicity, but you can use this as tool for a really different and effective entertaining medium for clients, staff and maybe journalists can be passengers in your balloon telling others of their experience, giving your company publicity which is the best in the world.

We at Balloons over Britain are pre-eminent in our field and we can offer our own design teams who will make a balloon to your company’s special shape and with our wealth of experience we can cater for most designs which will make your company the centre of attention. If you want to find new customers, thank existing ones, or offer incentives to your staff, firstly contact us and without obligation, we will discuss with you your requirements for corporate branding and help you on your way to adding to your sales potential.